{"id":4848,"date":"2026-10-09T22:17:07","date_gmt":"2026-10-09T20:17:07","guid":{"rendered":"https:\/\/karmahairstylist.it\/uncategorized\/pure-perfection-by-wella-professionals\/"},"modified":"2026-10-09T22:17:08","modified_gmt":"2026-10-09T20:17:08","slug":"pure-perfection-by-wella-professionals","status":"publish","type":"post","link":"https:\/\/karmahairstylist.it\/en\/news\/pure-perfection-by-wella-professionals\/","title":{"rendered":"Pure Perfection by Wella Professionals"},"content":{"rendered":"

[vc_row full_width=”stretch_row_content_no_spaces” content_placement=”middle” css=”.vc_custom_1765554774422{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column el_class=”pt-inner-0″][\/vc_column][\/vc_row][vc_row el_class=”mt-50 mb-50″][vc_column el_class=”pt-inner-0″][vc_custom_heading text=”Pure Perfection: the new permanent ammonia-free hair color” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes” el_class=”mb-10″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” content_placement=”middle” el_class=”background-beige-left pt-50 pb-50 mb-50 pt-xs-35 pb-xs-35 mb-xs-0″][vc_column width=”1\/2″][vc_column_text el_class=”mb-0 mb-xs-35″]A radiant<\/strong>, intense, personalized color<\/strong>, with an ammonia-free formula<\/strong>. This is the concept behind Pure Perfection by Wella Professionals, the new permanent hair color designed to combine beautiful results with care for the hair. Today, choosing a hair color means more than simply deciding which shade to wear; more and more people want a color that is luminous, natural, and in harmony with their image, without compromising hair quality<\/strong>. Pure Perfection was created to meet this need, offering a professional solution<\/strong> that combines performance with care for the appearance of the hair. Enriched with Supercharged Metal Purifier<\/strong> technology, the formula is designed to help protect the hair during the coloring process. According to Wella’s reported tests, the result is greater luminosity, softness, and a healthier appearance<\/strong>, with up to 100% gray hair coverage<\/strong>.<\/p>\n

 <\/p>\n

A color designed to bring out the best in everyone<\/strong><\/p>\n

Browns, blondes, brunettes, and copper tones: the possibilities are endless, but what matters most is personalized consultation<\/strong>. At our salons in Salsomaggiore, Parma, and Fidenza<\/strong>, before thinking about color, we assess the hair and listen to each person’s needs. This allows us to find the most suitable shade and result, avoiding standard colors and creating a harmonious, tailored effect. Pure Perfection is also designed for anyone who wants to manage the appearance of gray hair. The option of achieving up to 100% coverage makes it possible to work evenly across the base, while still leaving room to personalize the result with tones and highlights<\/strong>.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_images_carousel images=”4798,4800″ img_size=”full” onclick=”link_no” speed=”5000ms” autoplay=”yes” wrap=”yes” el_class=”img-circle mb-0″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” content_placement=”middle” el_class=”background-black-right pt-50 pb-50 mb-50 flex-xs-column-reverse pt-xs-35 pb-xs-35 mb-xs-0″][vc_column width=”1\/2″][vc_images_carousel images=”4800,4796″ img_size=”full” onclick=”link_no” speed=”5000ms” autoplay=”yes” wrap=”yes” el_class=”img-circle mb-0″][\/vc_column][vc_column width=”1\/2″][vc_column_text el_class=”text-white mb-0 mb-xs-35″]Your new color experience<\/strong><\/p>\n

A great hair color service doesn’t end with applying the product. The real goal is to achieve a result you’ll love for days and weeks to come, one that works with your haircut and reflects your personal style. This is the philosophy behind our work: color should become part of a person’s image, and Pure Perfection offers a new way to enjoy a unique color service<\/strong>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”mb-0″][vc_column][vc_column_text el_class=”mb-50 mb-xs-35″][\/vc_column_text][vc_column_text el_class=”mb-50 mb-xs-35″]Would you like to change your shade, refresh your color, or find a new tone for your hair? Visit us at our salons in Salsomaggiore, Parma, and Fidenza<\/strong>.<\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=”middle” el_class=”cta-news mb-50″][vc_column width=”1\/6″][vc_single_image image=”3811″ img_size=”full” alignment=”center” el_class=”img-circle mb-0″][\/vc_column][vc_column width=”5\/6″][\/vc_column][\/vc_row][vc_row el_class=”mb-0″][vc_column][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

The new ammonia-free hair color for an intense, luminous result.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-4848","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"Pure Perfection by Wella Professionals - MOOD BOARD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/karmahairstylist.it\/en\/news\/pure-perfection-by-wella-professionals\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pure Perfection by Wella Professionals - MOOD BOARD\" \/>\n<meta property=\"og:description\" content=\"The new ammonia-free hair color for an intense, luminous result.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/karmahairstylist.it\/en\/news\/pure-perfection-by-wella-professionals\/\" \/>\n<meta property=\"og:site_name\" content=\"MOOD BOARD\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-09T20:17:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-09T20:17:08+00:00\" \/>\n<meta name=\"author\" content=\"Karma Hair\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karma Hair\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/karmahairstylist.it\\\/en\\\/news\\\/pure-perfection-by-wella-professionals\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/karmahairstylist.it\\\/en\\\/news\\\/pure-perfection-by-wella-professionals\\\/\"},\"author\":{\"name\":\"Karma Hair\",\"@id\":\"https:\\\/\\\/karmahairstylist.it\\\/en\\\/#\\\/schema\\\/person\\\/9e6b280cb643cd41c3ce58413e12c6cb\"},\"headline\":\"Pure Perfection by Wella Professionals\",\"datePublished\":\"2026-10-09T20:17:07+00:00\",\"dateModified\":\"2026-10-09T20:17:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/karmahairstylist.it\\\/en\\\/news\\\/pure-perfection-by-wella-professionals\\\/\"},\"wordCount\":626,\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/karmahairstylist.it\\\/en\\\/news\\\/pure-perfection-by-wella-professionals\\\/\",\"url\":\"https:\\\/\\\/karmahairstylist.it\\\/en\\\/news\\\/pure-perfection-by-wella-professionals\\\/\",\"name\":\"Pure Perfection by Wella Professionals - 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